Almaty → Mecca. By car. Inshallah.
Two SUVs. Eleven countries. Forty days at a pace that lets you actually see the world. A documented act of worship — not a stunt, not a race, but a journey made the way pilgrims have always made them: slowly, with attention, with gratitude for what appears along the road.
Why this trip
I have made Umrah by plane. Both times, I was somewhere in the air above a country I had never seen, and then I was in Mecca. The journey was nothing. I want to know what it was to travel to the Kaaba when the journey was everything — when you had to cross deserts and mountain ranges to get there, and arrived understanding something about the act of arriving that you cannot understand any other way.
The route is calculated. It is 7,500 kilometres from my door to the Haram. At 300 kilometres a day — an easy day — that is 25 driving days. We will not drive every day. We will stop. We will pray in every country. We will make something worth watching.
My grandmother made Hajj once. By Soviet-era transport, through routes she was not supposed to take, with a group of women who understood that worship cannot wait for permission. She arrived. She wept. She came back changed in a way she never fully explained to me. I think I understand now what I need to find out.
Sponsorship & integration
Every partnership is built around authentic use. We do not hold up a product to the camera and read a script. We use what we take. If it works, we talk about it honestly. If it fails somewhere between Tehran and Baghdad, we talk about that honestly too — and that kind of content performs better than any ad ever will.
Vehicle
- Two vehicles provided for the full journey
- Vehicle name in every episode title
- "Powered by [brand]" across all content
- Dedicated episode: Why we chose this vehicle
- Performance documentation at every terrain type
- Wrap / livery design collab (optional)
- First-look on all raw footage before edit
Gear & Kit
- Camping, clothing, navigation, recovery gear
- Product in use across all outdoor segments
- Dedicated unboxing / setup content
- Honest long-form review after the journey
- Social posts at major milestones
Fuel · Food · Insurance
- Halal food brand: provisions & featured meals
- Fuel card / partner network coverage
- Travel insurance or roadside assistance
- Logo on vehicle and packaging in shot
- Mentioned in every country-entry segment
How we talk about partners
Campfire segments
Natural, relaxed conversations about the product as part of the day's story. No script, no cuts. The audience knows the difference — and so do we.
In-action footage
The vehicle climbing a pass. The tent going up in the desert. The gear being used in real conditions. The product earns its place by being there.
Social integration
Daily updates on Instagram, Telegram, and YouTube Shorts throughout the journey. Real-time content that puts partners in front of the audience as the story happens.